If writing about your business feels harder than taxes with a toddler… you’re not alone.

Messaging and copywriting trip up even the savviest entrepreneurs! In this episode, I’m joined by brand messaging strategist and website copywriter Stacy Eleczko for a convo that will totally change the way you think about how you talk about your business.

We’re pulling back the curtain on what actually makes copy convert—and why so many entrepreneurs are skipping the foundational steps that make marketing way harder than it needs to be.

Whether you’re tired of dead-end discovery calls or just want your website to pull its weight, this episode is packed with gold:

✨ The difference between positioning, messaging, and copy (and why it matters)
✨ What strong messaging really looks like—and how it helps you stand out
✨ How to do voice-of-customer research (even if you don’t have a big audience)

By the end of this convo, you’ll feel clear, empowered, and ready to share your work in a way that connects and converts.

About Stacy Eleczko:

If writing about your brand feels harder than explaining taxes to a toddler, you’re not alone. Stacy Eleczko is a brand messaging strategist and website copywriter who helps service-based, impact-driven businesses ditch the fluff and craft messaging that earns trust, drives action, and makes people say, ‘Hell yes, I need this.’ She blends strategy, buyer psychology, and creativity to turn complex ideas into clear, compelling, and high-converting copy—without the jargon or gimmicks. Because great copy isn’t about sounding clever—it’s about making an impact.

🔗 LINKS & RESOURCES

Connect with Stacy on LinkedIn 

Learn more about Stacy