In this episode, we’re diving into an unexpected source of business wisdom: a horse rescue. Join us as we sit down with Grace Purdom, President of Hope for Horses and co-owner of Advantage Horsemanship,  to uncover how innovative strategies for managing a horse rescue and riding school can offer fresh perspectives and approaches for service-based businesses. 

Grace shares her journey of relocating a nonprofit across the country and rebuilding its entire donor and volunteer base through community outreach, marketing automation, and innovative business models. We’ll discuss how she applied tech solutions like automated email campaigns and subscription-based services to streamline operations and increase profitability—lessons that service-based business owners can learn from to improve efficiency, build stronger relationships, and scale sustainably.

Whether you’re in marketing, consulting, or any service-based industry, this episode will challenge you to think outside the box and adopt new strategies from the barn to the boardroom. If you’re ready to innovate and automate in ways you never considered, this conversation is for you!