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Weekly wisdom designed to help you create a business that feels good - aligned with your values, generating the income you desire, and operating like a well-oiled machine with the right systems, processes, and automation in place. 

The Aspirant Podcast

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Your Website’s Not Broken, But Search Is Changing

If you’ve heard that SEO is dead, you’re not alone, but it’s far from true. 

In this episode, I’m joined by SEO expert and agency owner Stella Morrison of The Stellastro Effect to talk about how AI is changing the way people search for information and what that means for your website, visibility, and long-term marketing strategy.

We dive deep into:

  • What AI overviews are and how they’re impacting your click-through rates
  • Why ChatGPT isn’t replacing Google (yet)
  • The SEO fundamentals that still matter, even in an AI-driven world
  • The biggest mistakes business owners make with their websites
  • Practical tips to improve your site speed, user experience, and content starting today
  • Why SEO is a long game and why waiting another year is a big mistake

Stella talks about claiming your space online as a woman in business and how even minor updates to your website can lead to long-term visibility and growth.

If you’ve been wondering whether to invest in SEO or feeling overwhelmed by the tech talk this episode will ground you, guide you, and give you an actionable next step.

About Stella Morrison:

Stella is the founder of The Stellastra Effect, an award-winning, woman-owned digital marketing firm focused on SEO, content marketing, and website design and development.

She is an award-winning former journalist and content marketing expert with nearly 20 years of editorial experience. Her specialties are in SEO, editorial and content strategy, brand voice development, and thought leadership development.

Stella was named a Marketing Maverick 40 Under 40 by NJ Ad Club in 2025. She is a two-time Content Marketing Awards winner, earning “Best Topic Specific Blog” two years in a row from the Content Marketing Institute in 2023 and 2024. She was also the 2023-2024 Content Marketing Editor for the American Marketing Association – San Francisco chapter. In addition to her awards, Stella develops and delivers workshops and panels on SEO, content marketing, and marketing in restricted industries for trade shows and conferences across the U.S. 


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