If you run more than one business or have a personal brand alongside your company, you’ve probably asked: Should I split them up on LinkedIn?

The short answer — not always.

In this quick episode, I share how to decide whether to combine your businesses and personal brand under one LinkedIn profile or keep them separate. You’ll hear two real-world client examples — one where the audiences were so different that separation was the only way to protect the brand, and another where the personal brand and company aligned so well that keeping everything together made perfect sense.

You’ll learn:

• The one question to ask before creating another business page or profile
• How to use your personal profile as your highest-ROI asset on LinkedIn
• When combining brands strengthens your presence vs. when it confuses your audience
• How to keep things simple while still reaching the right people

If you’ve been juggling multiple brands and wondering how to show up without burning out, this is your permission slip to simplify — and make your personal profile work harder for you.