Weekly wisdom designed to help you create a business that feels good - aligned with your values, generating the income you desire, and operating like a well-oiled machine with the right systems, processes, and automation in place.
The Aspirant Podcast
From Stuck to Standout: How to Rebrand, Recharge, Reinvent Your Business
Feeling stuck in your business? Or like you just aren’t landing the clients you want (or used to)?
In this episode, I’m joined by Topaz Hooper, founder of American Copywriter Co, who recently rebranded her own business and now helps global companies launch and grow in the U.S. market. Whether you’re feeling bored, misaligned, or just sensing it’s time for a change, this conversation will help you get clear on what’s next!
We’re talking about:
- The key signs it’s time to rebrand (and what to do first)
- Why even a small pivot can reignite your creativity
- What to fix if your website “feels off” but you don’t know why
- How to refresh your brand without blowing your budget
Topaz shares lessons from her own reinvention and what it really takes to stand out in a crowded market, including where AI fits into the conversation.
This one’s packed with insights, so tune in and let me know what lands for you!
About Topaz Hooper:
Topaz Hooper, the founder and chief copywriter at American Copywriter Co. A new copywriting company helping global businesses launch and grow in the U.S. with messaging that resonates with American consumers. She’s also the founder of Cruelty-Free Copywriter, a copywriting business helping plant-based, vegan, and sustainable brands turn heads, stand out, and change the world.
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