Weekly wisdom designed to help you create a business that feels good - aligned with your values, generating the income you desire, and operating like a well-oiled machine with the right systems, processes, and automation in place.
The Aspirant Podcast
The Generalist’s Dilemma: How Laurie Went from Undefined to Unforgettable
If you’ve ever found yourself spiraling in “I could do anything for anyone!” energy—but still wondering why your dream clients aren’t knocking—this one’s going to hit home.
In today’s episode, I’m joined by my long-time creative partner and fellow strategist, Laurie Peterson—who recently did something that took her over 15 years to do: finally name and clearly position her consulting brand.
We’re getting real about what makes it so hard to define our own niche (even when we do it for others!), the fears that keep us from choosing, and how to shift from listing your services… to telling a powerful story.
Inside, we talk about:
- Why being multi-passionate can feel like a curse when it comes to positioning
- The fear of boredom, missed opportunities, and “getting it wrong”
- How Laurie reframed her question—and finally landed on The Founder’s Sidekick
- A simple 3-step exercise to uncover your “why” (and make messaging feel so much easier)
- Why creativity is a practice—and how to bring more play into your business decisions
Whether you’re a generalist who’s tired of being forgettable, or a solopreneur trying to figure out how to niche down without limiting yourself—this convo is the permission slip and perspective shift you’ve been waiting for.
About Laurie Peterson
Laurie Peterson is an entrepreneur, patented inventor, and silicon-valley trained marketer with a Berkeley/Haas MBA. Laurie has twenty years of experience developing and promoting award-winning digital and physical products. With experience in software, hardware, and consumer products, Laurie assists venture-backed startups as The Founder’s Sidekick.
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