Weekly wisdom designed to help you create a business that feels good - aligned with your values, generating the income you desire, and operating like a well-oiled machine with the right systems, processes, and automation in place. 

The Aspirant Podcast

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How to Stand Out and Build Real Relationships on LinkedIn

LinkedIn doesn’t have to feel like a corporate suit you’re squeezing into.

If you’ve ever felt overwhelmed, underqualified, or just downright awkward about showing up on LinkedIn, this episode is the breath of fresh air you need.

I’m joined by the brilliant and down-to-earth Sue Gresham (aka “The LinkedIn Lady”), who breaks down what it really takes to build visibility and relationships on the platform, all while leaning into your own secret sauce. 

We talk about:

  • Why you don’t have to post daily to be successful on LinkedIn
  • Simple ways to show up (even if imposter syndrome has got you down)
  • How to uncover and own your unique “secret sauce”
  • Tips to create conversations that are actually memorable (and don’t feel salesy)

Whether you’re trying to get more visibility, find high-quality leads, or just stop ghosting your LinkedIn inbox, this episode will leave you feeling empowered to take the next step.

👉 Tag us on IG with your favorite takeaway or DM us the tip that resonated most!

About Sue Gresham:

Sue Gresham is a LinkedIn Coach and Strategist who helps micro-business owners, coaches, consultants and service providers get noticed, grow their business, and build relationships that actually lead somewhere. 

Known as “The LinkedIn Lady” by many, Sue combines strategy with heart – breaking down LinkedIn into simple, manageable activities that instill confidence, bring visibility, and results.  

She’s the creator of the Link to Success Framework and she brings stories, takeaways and lightbulb moments to every talk.


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