Weekly wisdom designed to help you create a business that feels good - aligned with your values, generating the income you desire, and operating like a well-oiled machine with the right systems, processes, and automation in place.
The Aspirant Podcast
What the Founder’s Journey Really Looks Like For a Working Mom with Iron Orchid Design’s Sally Griswold
What if the hardest season of your business was actually the beginning of your next big breakthrough?
In this episode, I’m joined by Sally Griswold, co-founder of Iron Orchid Designs (IOD), a globally beloved DIY brand known for creating some of the most beautiful and innovative decor tools on the market for furniture flipping and craft. Sally shares Iron Orchid Design’s journey of being two sisters licensing their designs to a larger company to becoming the multi-million dollar small business they are today. From the burnout that sparked a bold pivot, to the risks of starting over with zero guarantees, all while navigating running a business and raising six children with her husband – this is the founder’s journey that you don’t always get to hear.
So pull up a chair and join us for a cozy, coffee-shop-style convo. Here’s what to expect in this episode:
✨ Honest reflections on reinventing your business when what used to work doesn’t
✨ A real look at how mindset and consistency are more connected than you think
✨ What it takes to build a brand that supports your family instead of competing with it
✨ Why alignment matters and how to create a business that reflects your values
This one’s full of wisdom and lessons learned, share it with a business bestie who needs a little encouragement this week. 💛
About Sally Griswold:
Sally Griswold is a multi-7 figure brand co-founder, homemaker, and mom of six who built a business that puts faith and family first. As co-founder of Iron Orchid Designs, she helped grow the brand into a beloved leader in DIY décor, cultivating a raving fan base through organic marketing, heartfelt connection, and creative empowerment.
Known for her warmth, wisdom, and real-talk approach to both business and motherhood, Sally is passionate about helping women step confidently into their calling and embrace the freedom of God’s grace—in homemaking, entrepreneurship, and creativity.
🔗 LINKS & RESOURCES
Iron Orchid Designs Products + Where to Buy
